PLAN
what is the target audience?
- young adults to middle aged people
how did you attract/address them?
content
- by making it in the style of a drama film as my target audience are more likely to want to go and watch them
- by having characters around the same age as them (so it's easier for them to relate and therefore they will want to watch more)
- by using appropriate language in the narration (fitting to the age and making it easy for them to understand - e.g. not much slang etc.)
distribution
- share on social media (especially groups which contain a lot of adults e.g. groups for parents or village/town communities)
- posters e.g. on buses/at bus stops/on noticeboards
- trailer being shown online and also in the cinema (ref. audience research video as many adults enjoy going to the cinema)
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